This year's Milo Energy To Go Further campaign will continue to expand its grassroots programme and inspire children to learn, connect and grow through sports.
A firm believer that sport is a great teacher of life's values -- values that books alone can't teach. Milo has been championing these values through sports since the brand started in Malaysia.
When children learn good sportsmanship, the camaraderie and never-say-die attitude will put them in good stead in their life's journey.
Milo's commitment to Malaysian children runs deeper than basic sports education.
This year, Milo continues to expand its activities nationwide to provide every child in Malaysia an opportunity to develop holistically through its camps.
At the same time, Milo wants to reinforce the message that the right nutrition plays an important role in maintaining a child's energy.
Nestle Products Sdn Bhd sports marketing manager Ng Ping Loong said that there is more pressure for children to succeed academically today than ever before.
"The camp offers children the opportunity to appreciate and learn good values through sport," said Ng.
School netball players, Sarah Imani and Nurul Fazilah, who are both captains of their teams in SK Alam Damai said that the sports clinic had taught them useful skills to improve their game.
Parents Kumari Rajoo, 35, and Siva Kumar Periasamy, 43, who were also present to provide moral support to their children said that they felt that the camps were a good avenue to expose the children to sports.
"They are able to improve their skills and learn the importance of teamwork and sportsmanship.
"At the same time, making new friends improves their social skills." said Siva.
Sport is more than just about choosing a winner as the field is a great place to learn social and moral values.
It also boosts self-esteem and encourages teamwork, loyalty, self-sacrifice, perseverance and a good work ethic.
Best friends, Bradley Tan and Keshavar Gopalan, 12, both agree that sports has helped them appreciate one another.
'We play doubles in badminton, and I have learnt to understand Keshavar more as a sportsman and also a team mate, and that has made me appreciate him more as a person," said Tan.
*Sumber dari New Straits Times